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  • Writer's pictureThe Creative Architect

Who Are You?

Updated: Feb 11, 2020

Who the Heck Are You? What do You Do?

The first question is what people actually want to ask upon first meeting you, but the second is HOW they do it, so they don’t appear rude.

In brief, I’m Kandis. I’m a mother, teacher, spiritual seeker, and strategist. The best way to describe me is a modern-day Tinkerbell. Yes, you read that correctly. Here’s what I mean…I’m gifted at shifting perspectives and transforming potential into systems of excellence. I see what most people miss and create simplistic and efficient solutions. This is the exact strategy of Tinkerbell. However, because she is a “Disney” character, most adults dismiss her as a highly qualified mentor for starting, building, and elevating a business, but not me. I see how incredibly intelligent, creative, and resourceful she is because she is a reflection of my best qualities. Not only do I possess these qualities but so do my clients. So then, why do they need me?

The Purgatory of Business:

Clients seek me when they find themselves in the dreaded, “indecisive bubble.” The “indecisive bubble” is the purgatory of entrepreneurship. Indecisiveness means you are NOT growing. You aren’t moving forward, you aren’t moving backward, you aren’t learning lessons, you aren’t being innovative, you are doing nothing. In brief, you are STUCK. So, then the question becomes…Why do entrepreneurs become STUCK? They become stuck because they cannot SEE. They cannot see the next step, but even worse, they cannot see the bigger picture. The STUCK entrepreneur has lost sight of, forgotten, or never had a VISION for their business. In the words of the great Oprah Winfrey…Here’s What I Know for Sure… “Where there is no vision, the people will perish.”- The Bible.

The Stagnant Entrepreneur

There are three types of “Stagnant Entrepreneurs.”

1. The “Aspiring” Entrepreneur: This is my favorite! They have an idea, are full of passion, full of possibilities, and talk about it constantly. They are stagnant because they refuse to…START! I sat in this position for years before I realized I needed to face my fears and just do it already.

2. The “Side-Hustle” Entrepreneur: This is the guy/gal that makes money doing what they love, but when your friend needs their services/products you refer to them as “I know a guy.” They are stagnant because they refuse to BUILD an actual brand. My “hustle” season ended when the businesses I helped launch were making lots of money!

3. The “Routine” Entrepreneur: This is the person who does the same thing year after year with no growth in revenue, upgrading of clientele, are super busy, and lack productivity. They are stagnant because they refuse to ELEVATE. I avoid this season like a plague because I bore easily and are constantly seeking the next thing.

Tinkerbell Strategies:

All three of the above entrepreneurs have one thing in common: They are missing a STRATEGY! Remember in the intro I stated how asking someone “who the heck are you” is rude? And remember I said most people use the second question of “what do you do?” Look closely and you will notice that the second question is actually a…STRATEGY for reaching the desired outcome of getting to know someone. This is what I do!

STRATEGY has a bad reputation for being complicated and perplexing, which is why most entrepreneurs skip this imperative step. Trust me…I know! I’ve held leadership positions in Corporate America, National Non-Profits, and even Public Education. With each position came the responsibility of STRATEGIC DEVELOPMENT. Each time I felt like I was trying to eat an elephant without a fork or a knife. Why? The processes were inefficient, offered limited direction, and provided insufficient tools. My solution…SIMPLIFY! How? I applied the number one rule of business…KEEP IT SIMPLE SWEETIE (KISS)…and with that, I analyzed and developed the five SIMPLE SYSTEMS every organization must have to maintain and increase success. When I decided to become an entrepreneur, these five systems were how I laid the foundation, built my brand, and elevated my clientele and services.

Every business is like a puzzle. Every puzzle comes with the “picture” of the completed project. Because you can SEE (focus) on the end goal, putting the puzzle together no longer seems impossible. Knowing WHERE, WHEN, AND HOW will help you maintain focus, propel you forward, and keep you inspired during seasons of challenge. So... “what do I do?” I teach “Stagnant Entrepreneurs” HOW to align the pieces of their passions, skills, and talents to create a business of excellence by taking them through my SIMPLE SYSTEMS, step-by-step to ensure their success.

So here's my question to you...What type of entrepreneur are you? What fears are holding you hostage from taking the leap towards your destiny? What excuse will you use to justify your stagnation? If you are truly ready for change, truly ready for something new, truly ready to take the first step of transforming your passion into profit, then here's a FREE resource to lay the foundation towards success!


I’m Kandis Troutman Burney, MA. A mother, teacher, and spiritual seeker focused on purpose walking and serving others. I help aspiring, hustling, and routine entrepreneurs shift their mindsets from fear to faith, exchange confusion for clarity, so they can transform their passions into profit.

Thanks for reading my post. I try to publish new posts weekly, but I believe in leaving room for God, which means there are no guarantees. But check in often and let me know what content awakens your spirit and I’ll be more than happy to share my experiences.

If you enjoyed this post, I’d appreciate it if you would like, comment, and/or share on your social media. A sincere THANKS IN ADVANCE!

Don’t allow your life to become what you should have done or what you wish you could have accomplished. Instead step into the greatness that is your destiny and start creating, building, and elevating the life of your dreams.

Ready to start your business, but need help laying the foundation? Grab my FREE workbook with actual links and steps to do it today!


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